More than 90% of donors say that they would put a charity in their will, yet fewer than 10% have done so. Why? Charities don't ask.
In this webinar, nationally-acclaimed communicator Tom Ahern provides a proven way to elicit bequests from your donors. He will tell you the right words, tone, and style to use.
In this session:
- Explore leading research in legacy giving
- Learn best practices related to asking for bequests
- Discover how fundraisers in the UK and Canada have made this a key element in their fundraising
Target Audience fundraisers, executive directors, and other staff who work with business partners and fundraising efforts.
Webinar presented by Tom Ahern, Ahern Communications
Registration is required due to limited space. Call 269-553-7910 for more information.