Segmenting your list is a best practice in email marketing and fundraising, because it allows you to provide more relevant email messages than if you emailed everything to everyone all the time.
But how can you make it work for you?
Using a combination of best practices and real-world nonprofit examples, you’ll learn how to create a segmentation strategy that can work for you today, and grow with you as your organization grows and needs change.
In this session
Learn which segments to focus on
Setup your database so you can segment more effectively
Best practices for using list segmentation to retain donors
Target audience includes individuals who manage the contacts lists for nonprofit organizations.
Webinar by Nonprofit Marketing Guide
Registration is required due to limited space. Call 269-553-7910 for more information.