Thank You Letters = Future Gifts


Did you know that the quality of your thank-you letter can determine whether your donor gives again or not? Research proves that thank-you letters are incredibly important in turning a first-time donor into a life-long giver. Donors want much more than an acknowledgement and receipt. They want to know how you used the gift and that they are a genuine part of your success.

During this webinar, we'll look at several typical thank-you letters that just don't cut it (you've probably received one like this yourself, and maybe even sent some like them!).
We'll look at ways to improve them so that they graciously thank the donor, while also taking the necessary steps to start a long-term relationship with that supporter. We'll look at great thank-you notes for a variety of situations that nonprofit staff encounter daily, from first and repeat donors to event and corporate sponsorships.

We'll also touch on when and how often to say "Thank you!" and other ways to show your gratitude to your supporters.

In this session
• Explore common problems with typical nonprofit thank-yous, like tired openings, vague program descriptions, and depressing language
• Discover the five qualities of a good nonprofit thank you letter
• Learn how to make your thank yous feel incredibly personal even if they are really mass produced
• Examine samples and examples you can use to revamp your thank yous

Presented by Kivi Leroux Miller, President, Nonprofit Marketing Guide.
Registration is required due to limited space. Call 269-553-7910 for more information.  

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