Storytelling works in nonprofit marketing for many reasons. Stories are emotional, and emotions drive giving. Stories are also easier to remember than facts and figures, making it more likely that your supporters will tell others about your good work.
All nonprofits have great stories to share, but exactly how do you go about telling those stories? What do you emphasize and what do you leave out? Why are some stories more powerful than others?
In this session
• Discover how to use three time-honored storytelling plots
• Explore several examples of good nonprofit stories – and why they work
• Review how to apply the lessons above to your own stories
Target audience includes persons responsible for the organization’s marketing strategy or involved in the organization’s communications.
Presented by Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com
Registration is required due to limited space. Call 269-553-7910 for more information.