Have you created a communication plan for the coming year? If not, now is a good time. According to a report done by the Nonprofit Marketing Guide on 2011 Nonprofit Communication Trends, only 34% of nonprofits have a written and board approved 2011 communication plan in place. Creating a communication plan opens up opportunities and creates synergies between your organizational marketing, fundraising, and promotional efforts. Creating a clear purpose and direction for communicating with stakeholders will allow your organization to speak with one voice and strengthen your image to the public and to your constituents.
Tackling a communication plan is a process similar to strategic planning, it is done in phases. Here are four online resources specifically designed to walk nonprofits through the communication planning process.
Books written about communication plans are rich resources offering more details and breadth on the subject. Recommended books include:
If your nonprofit doesn’t have internal skill to write a plan, hiring a consultant is an option. The ONEplace Consultant & Trainer Directory includes consultants who specialize in communication, marketing, and branding.
If you have experience writing your own communication plan, or working with a consultant, please share your experience along with any helpful tips and/or advice.
Consultants and Trainers Directory