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Fundraising on the Internet
Do you solicit donations using an e-letter, email, or have a “Donate Now” button on your website or social media page? According to the IRS website, your organization is required to register with most state agencies before soliciting the state’s residents for contributions. Not all states require a solicitation license. However, those that do can often request additional information such as financial reports and other documents pertaining to fundraising activities.
Because online fundraising is rather new, individual state regulations concerning online fundraising are in a perpetual state of flux. The most up-to-date state regulations are available at the National Association of State Charity Officials (NASCO) website. The NASCO has attempted to make the filing process easier by creating the Unified Registration Statement. The Unified Registration Statement (URS) is an alternative to filing all of the respective registration forms produced by each of the cooperating states. You can obtain a list of cooperating states and their requirements for filing by visiting The Unified Registration Statement website. The website walks you through the process of filling out the URS, lists each individual state’s requirements including where to send the registration packet for each state.
The article, New 990 Makes Nonprofit Fundraising Registration Unavoidable by Joanne Fritz has some good advice and helpful tips on how to start the process of registering.
The process of registering with different states can be time consuming, even with the URS. Some organizations choose to contract with third parties to take care of the filing. As always, if you have access to a nonprofit attorney, consult them before undertaking any on-line fundraising campaign. To find out more about on-line fundraising, visit the GuideStar article On-Line Fundraising: Some Do’s and Don’ts.
On-Line Fundraising: Some Do’s and Don’ts