Every month, we learn much from the participants and presenters we meet at ONEplace. In Just ONEthing… we highlight an insight gained during the past month from our nonprofit community and its partners.
This months’ insight comes from our Annual Reports People Actually Read webinar. During the webinar, Kivi Leroux Miller (Nonprofit Marketing Guide) presented the sobering fact that the vast majority of people receiving our annual reports will spend only 30-to-90 seconds with them before putting them in the recycle bin. Ouch!
This led into an excellent presentation and discussion on how to best use annual reports. Since there are no regulations or requirements governing nonprofit annual reports, they may focus on connecting with the target audience – commonly donors. Her two main guidelines: frame the report with one main thing to be remembered and keep the report short, personal, and timely.
More information may be found at Kivi’s webpage devoted to annual reports. Also, this webinar (like many that we present) may be viewed individually at the library. Simply call ONEplace to set an appointment (269-553-7910).