One of my favorite authors is Jim Collins. His newest release, Great by Choice, addresses the question: why do some companies thrive in uncertainty, even chaos, and others do not?
Using a comparison study method as he did in Good to Great, Collins demonstrates the value of strong values, consistently applied and the importance of a long-term approach to mission-driven work. As he nears the close of the book, he reiterates one of the main lessons from his previous work: “Greatness is not a function of circumstance. Greatness is largely a matter of conscious choice and discipline.”
What conscious choice has your organization made – what is its mission? Do you know it? Does everyone on the staff and board know it? Is it engraved on their hearts?
What impact (or difference) does your organization make in the lives of your target audience(s)? How do you know that? Are all of your programs and activities contributing to this impact or could some be changed or abandoned?
To succeed in times such as these – indeed, at any time – tough questions need to be addressed. Clarity and focus on mission & purpose is the first step to a thriving organization.
Jim Collins provides a Good to Great Diagnostic Tool that you may use to assess where your organization is on its journey to being great. When there are differences between businesses and nonprofit (social sector) organizations, he points these out. Find the tool at http://www.jimcollins.com/tools/diagnostic-tool.pdf
Great by choice